Fear Free Fear Free is an important movement within the veterinary industry. We believe it is the future standard of veterinary care. The idea behind Fear Free is that it is vitally important to reduce stress levels of pets during their visits to the veterinarian. In large part, this is because heightened stress levels impact a pet's physiological systems. These same systems (heart rate, temperature, blood pressure) are integral in assessing a pet's overall health. Stress makes it difficult to know whether a pet is sick or healthy. We are proud of our team's certification, because we believe your pet deserves truly the best care there is.